For a lot of businesses, social media is still something that has yet to been used efficiently and to its advantages.
In this day and age social media is a huge aspect in people’s lives, and it seems that a lot of businesses are failing to realise that if they can promote their business correctly through social media – it can be imperative to sustaining a competitive advantage in their sector.
The reason for this is that because of the numerous websites available with millions of people on, a business can easily get their product/service across to them in a way that is convenient for both parties.
Use the Platforms Which Are Best for Your Business
In the same way every business is different, each social media site is different too – and this means that certain sites work better for certain businesses. For example, a clothing business may find Instagram useful as it is a site predominately known for its pictures and this acts and ideal platform for them to showcase their products.
On the other end of the spectrum you may look at a business that offers a service such as a clothing manufacturer. It is unlikely that customers would want to see lots of images of what is happening with the clothes being produced.
Therefore, this type of business may want to use a platform such as Facebook to put out content about how the business is running or any notable events that have taken place.
Listen to What Your Customers Are Saying
One of the greatest aspects of social media is the two-way communication available between a business and its customers. However, a lot of businesses can get stuck with posting content that has been pre-scheduled and this means they are essentially blocking out what their customers may be saying.
For example, if it is during the summer, a furniture company may post about their latest outdoor furniture range to go along with the nice weather. But if they happen to do this on a day when it is raining then this will look extremely silly.
To Sum Up
To conclude, it is also important that a business doesn’t promote a ‘hard sell’ such as trying to just force their product/service onto their customers.
But they should try to instead try and use photos, videos and other engaging content that may lead to their customers then investing in their business.
You need to make sure that you don’t overdo it with try to ‘hard sell’ to your customers as it would not get across to your customers properly.
You should also make sure as a furniture store owner you use a lot of pictures and videos to entice the customers and make them gain an interest in your business.